There aren’t that many cultural touchstones that fall squarely into the “if you’ve never experienced this, we probably wouldn’t get along” category. Seminal computer game The Oregon Trail is one of them. Incepting and executing an eCommerce optimization program is a bit like “the trail.” In other words, while risk planning and mitigation are paramount, unforeseen obstacles will always arise. As an exercise, our Optimization Account Manage, Jared Hellman imagines some specific CRO obstacles in terms of a virtual settler family’s journey from the Missouri River to the Willamette Valley.

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